THE DEVELOPMENT OF A NEW CONCEPT
Innovation and creativity are always complementary: creativity is the essential tool in order to achieve innovation, which is the art of finding new ways of combining already existing products or services, while satisfying new needs. Innovation is the profitability of creativity. In our sessions we use more than 150 techniques aimed at the swift creation of ideas. We then transform this creativity into new elements of profit for the company, introducing the right criteria in order to validate the ideas. So we carry out work on the products, on the processes and on the services, e.g.:
- new products or services,
- new selling techniques,
- new business ideas,
- new supply methodology,
- new production and HR management.
For our creative sessions we invite managers and experts that are also our customers, which is what our customers want as this approach adds creative value through the fusion of expertise.